Welcome to JOLI™ apples

JOLI™ is our newest premium apple brand to join T&G’s branded apple portfolio!
With exceptional visual appeal, outstanding taste, a differentiated brand positioning and exclusive availability, JOLI™ apples will transform sharing into a new driver of category growth.
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Superior attributes

Consumers expect to pay a premium
Differentiated brand with high purchase intent
Exceptional eating experience
Thrives in different growing conditions
High packout rates
High gross yield

Significant opportunity

With mainstream apple growth expected to remain flat between 2025-30, T&G Global is well positioned to outperform the premium segment by leveraging its portfolio of premium apple brands. JOLI™ apples are central to this strategy.

Portfolio led growth

By building a portfolio of differentiated brands, T&G can target distinct consumer segments, occasions and insights—maximising market coverage and value capture.
ENVY™ apples appeal to consumers seeking sophisticated “me-time” moments.
JOLI™ apples are designed for family sharing occasions and capture the emotional warmth of sharing food.
JAZZ™ apples are perfect for active, on-the-go snacking.

Meeting consumer needs

Developed to have distinctive standout presence, the JOLI™ apple brand is positioned to bring people together—delivering warmth and generosity to an otherwise rational and functional world of apples.
How strongly do you associate the JOLI™ apple brand with the idea of sharing apples with others?* (Top two box scores)
  JOLI™ associated with sharing (Top 2 Box)
China 87%
Viet Nam 90%
Thailand 89%
North America 82%
Research* confirms that the JOLI™ apple brand communicates this sharing positioning with clarity and ease and that an everyday family sharing occasion exists across our core markets.
How do you usually share apples?* (Select all that apply)
  Sharing apple with family Sharing apple with friends
China 79% 18%
Viet Nam 83% 15%
Thailand 82% 15%
*JOLI™ apples concept testing; Viet Nam, Thailand, China, USA; Ideally; Round 1 May 2025, Round 2 June 2025

Willing to pay a premium

Consumers in all test markets are willing to pay at, or above T&G premium apple pricing, validating the commercial potential of JOLI™ apples.
The JOLI™ apple brand concept was quantitatively tested against critical brand health metrics—including desire, distinctiveness and purchase intent.
Results were outstanding: purchase intent met or exceeded supermarket benchmarks across every market tested, and performance was particularly strong among target consumers, highlighting JOLI™ apples’ strong relevance and appeal.

Outstanding apples

Independent sensory testing conducted in multiple markets confirm that JOLI™ apples outperform others on 8 out of 14 typically tested apple attributes.
Additionally, consumers consistently ranked JOLI™ apples as being the closest to the “ideal apple eating experience”, demonstrating that JOLI™ apples deliver an outstanding eating experience!

Growing JOLI™ apples

The attributes that underpin orchard profitability—strong yields, premium fruit quality, market positioning and efficient growing systems—are the same inputs that shape grower returns when growing JOLI™ apples.^

JOLI™ apples’ production assumptions

Gross yield 106T/ha
Average size profile 60
High grade % 90%
Season timing Mid-season
Packout rates 83%

JOLI™ apples’ planting and yield assumptions

Trees per hectare 2,976
Bins per hectare (maturity) 250
Class 1 packout 83%
Class 2 packout 3%

Class 1 TCEs per hectare = 4,808

^ This is based on T&G's internal 20-year growing business case
For more technical details about growing JOLI™ apples, click here for a downloadable pdf.
Growing JOLI™ apples

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Disclaimer: The T&G Group of companies owns the JOLI™ brand, using it exclusively with PREMA019 apples. This presentation and the materials provided in connection with it (“Materials”) have been prepared, and are being distributed, by T&G Global Limited ("T&G").

These Materials have been prepared and are made available only to a limited number of parties who have expressed an interest with T&G. While all reasonable care has been taken in the preparation of these Materials, T&G and its related entities, directors, officers and employees (collectively "Parties") do not accept, and expressly disclaim, to the maximum extent permitted by law, any liability whatsoever (including for negligence) for any loss howsoever arising from any use of or reliance on the Materials or their contents. The Materials contain summary information about T&G and its activities which is current at the date that the Materials were prepared. No representation or warranty, expressed or implied, is made: (1) as to the truth, accuracy, reliability, adequacy, completeness or thoroughness of any of the Materials; or (2) that, or to the effect that, there are no errors, omissions or misstatements in the Materials, or (3) that T&G is obliged to, or expects to, correct any such errors, omissions or misstatements, and to the maximum extent permitted by law, the Parties disclaim any and all responsibility and liability for all and any of those things. Some of the information set out, relates to future matters that are subject to a number of risks and uncertainties (many of which are beyond the control of T&G), which may cause the actual results, performance or achievements of T&G to be materially different from the future results set out in the Materials. The inclusion of forward-looking information should not be regarded as a representation or warranty by T&G or any other person that those forward-looking statements will be achieved or that the assumptions underlying any forward-looking statements will in fact be correct. Actual results may vary materially from those suggested or implied. The information contained in the Materials should not be relied upon, and recipients of the Materials should seek appropriate independent advice and form their own conclusions.

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Published by: T&G Global Limited, a New Zealand incorporated company (NZ Company Number 41406). Established 1921

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